The key drivers of value in the market place are knowledge, itís proper application and access to tools, systems as well as applications to carry out in-depth research to understand customer insights. CPPLís main objective is to fill this gap by offering the following services:
- Corporate Strategy Development
- Marketing Strategy and Plans
- Value Proposition & Campaign Development
- Research and Insight Development
- Brand Positioning & Branding Strategy
- Public Relations and Media
- Customer Value Development, Loyalty and Lifecycle Management
- Store Design & POS Development
- Website Design and Management.
Its important that you understand the needs, wants and aspirations of your customers and develop strategies around them to ensure effective targeting.